Pictured Above: Ryan Gosling (Left), and Margot Robbie in a scene from ‘Barbie.’ Photo Credit: AP.
The ‘Barbie’ phenomenon shows no signs of slowing down anytime soon, with the movie surpassing the rare US $1 billion mark globally — in under three (3) weeks. Writer-Director Greta Gerwig’s blockbuster, which was theatrically released in the United States on 21st July 2023 by Warner Bros. Pictures, has raked in an astounding US $1.03 billion at the global box office, according to official Warner Bros. estimates. Only around fifty (50) films in history, unadjusted for inflation, have hit that billion-dollar mark.
Gerwig has now made history, becoming the first solo female director to have a movie cross a billion dollars. Stars Margot Robbie (Barbie) and Ryan Gosling (Ken) are both raking in US $12.5 million each for ‘Barbie,’ according to a report from Variety. Robbie previously starred in ‘The Wolf of Wall Street,’ ‘I, Tonya,’ ‘Once Upon a Time…in Hollywood,’ and ‘Birds of Prey.’ In an interview with Collider last month, Robbie — who produced ‘Barbie’ in addition to playing the titular character — shared a premonition she had at a green-light meeting with studios. “I think I told them they’d make a billion dollars which, maybe I was overselling, but we had a movie to make!” she said.
The global success of ‘Barbie’ was driven by box office sales in some of the world’s largest movie markets, including the United Kingdom, Mexico and Australia. The movie has been the No. 1 release in these markets every weekend since its release, according to tracking site Box Office Mojo.
‘Barbie’ also performed well in China, the second-largest market in the world. However, while ‘Barbie’ is similar to ‘Transformers’ in that it is based on an existing toy, it is “not an IP that generations of Chinese have grown up with, so you lack the intergenerational appeal that a film like ‘Barbie’ has in the United States,” said Michael Berry, Director of UCLA’s Center for Chinese Studies.
According to Berry, “Children in hundreds of countries…have grown up with the dolls, her imagery…(but) the film exploits that name-recognition in a very savvy way by playing into both the Barbie lovers and Barbie haters.” He added, “The film is also able to deftly walk a tightrope that appeals to both naïve and wide-eyed eight-year-old dreamers, who approach the film on one level, and adult audiences, who are able to interpret the film on an entirely different level, full of irony, humor, sexual innuendos, and allegory.”
‘Barbie’ has become everything from a relationship litmus test to a celebration of womanhood for people who may have come for the hot-pink outfits and stayed for the film’s existential questions. BoxOffice Pro Chief Analyst, Shawn Robbins, said, “Driving that discourse is the film’s embrace of what generations of women have both loved and hated about the brand and what it’s often represented in the past,” adding that the movie “has tapped into cultural conversations about gender roles and female empowerment that aren’t bound by international borders.” [Source: CNN] We are a small operation. If you've found our articles to be informative, please consider supporting us via PayPal or buying us a coffee. Your contribution is incredibly appreciated and goes a long way. Simply sharing our articles also helps us. Sign up for our free WhatsApp Alerts to be notified as soon as we post breaking news. NEW! Check out our Merchandise Store for high-quality t-shirts, hats and more!
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